Canada

338Canada Ratings of Canadian Pollsters



The tables below present the 338Canada ratings of Canadian pollsters, which are used to weight polls in the 338Canada model. I don’t publish these ratings lightly—I know such evaluations can ruffle feathers in polling circles, and that is certainly not my intention. But in the interest of transparency, and to give readers a clearer understanding of how pollsters have performed in recent elections across Canada, I believe these figures—used internally for years—should be shared with the public.


Polling firms
338Canada
Rating
CA 2025 ON 2025 NS 2024 SK 2024 NB 2024 BC 2024 MB 2023 AB 2023 PEI 2023 QC 2022 ON 2022 CA 2021 NS 2021 SK 2020 BC 2020
LégerA+A+ B+ A+ A A A+ A+ A+
Janet Brown ORA+A+
Nanos
Research
AA+ B− A+ A
IpsosAB+ B A A+ A+ A A
Angus Reid
Institute
A−A+ B+ A+ C A A A+ A+
Abacus
Data
A−B+ A B B+ A A+
Mainstreet
Research
A−A+ A+ B+ C A A A+ B+ B+ B+ A A A B− A
R
esearch
Co.
A−A+ A C B+ A A+ B+ A+ A+ B− A+
Pallas DataA−A+ A A+
Liaison
Strategies
B+A+ A+ A C A
Segma RechercheB+
EKOSB+B+ A B+ B−
Campaign
Research
B+A
PollaraB+B B+
MQO ResearchB+B+ A+
Cardinal ResearchBA+ B− A
Probe ResearchBB+
Oraclepoll ResearchBA
YouGovBB+
Forum
Research
BA+ B C A A A+ A+ C A+ B B+ IN IN
Counsel PABA D A+ B+
Narrative ResearchB−C+ B−
Innovative
Research
B−B− A+ C+ B
Relay
Strategies
B−B−
Insightrix ResearchB−D B−


[IN = Detailed results of the final poll were not published in time or were incomplete.]

Ratings of past elections


Elections
CA 2025
ON 2025
NS 2024
SK 2024
NB 2024
BC 2024
MB 2023
AB 2023
PEI 2023
QC 2022
ON 2022
CA 2021
NS 2021
SK 2020
BC 2020
NB 2020
CA 2019
MB 2019
NL 2019
PEI 2019
AB 2019
QC 2018
NB 2018
ON 2018
NS 2017
BC 2017
MB 2016
SK 2016
NL 2015
CA 2015
AB 2015
NB 2014
ON 2014
QC 2014